Remarketing
Management
Turn cold leads into hot opportunities. Our remarketing campaigns keep your brand in front of past visitors and re-engage them when they're ready to buy.
What is Remarketing?
Remarketing (also called retargeting) is the practice of showing ads to people who have already interacted with your business but didn't convert. These are warm leads who know your brand—they just need the right nudge at the right time.
Studies show that only 2% of visitors convert on their first visit. The other 98% need multiple touchpoints before they're ready to take action. That's where remarketing comes in.
Why Remarketing Works:
- 70% cheaper than acquiring new leads from scratch
- 10x higher click-through rates than standard display ads
- Targets warm audiences already familiar with your brand
- Keeps you top-of-mind during the decision-making process
Our Remarketing Strategies
We deploy multiple remarketing tactics to re-engage your audience
Website Retargeting
Show ads to people who visited your website but didn't convert. Remind them what they're missing.
- Pixel-based tracking across platforms
- Segmented by page visits & behavior
- Dynamic product/service ads
CRM Remarketing
Target leads already in your database who have gone cold. Re-activate dormant contacts with strategic messaging.
- Upload customer lists to ad platforms
- Segment by pipeline stage
- Personalized messaging per segment
Event-Triggered Campaigns
Automatically launch remarketing campaigns based on specific business events or milestones.
- New listing announcements
- Property status changes
- 5-star review promotions
52-Week Nurture Campaigns
Stay top-of-mind year-round with weekly value-driven content that positions you as the trusted expert.
- 52 unique ads per year
- Educational & value-focused
- ABC framework: Hook → Who → Help
Remarketing vs. Retargeting
We use both strategies to maximize your results
Retargeting
Focus: Active leads in your pipeline
Goal: Accelerate conversion of warm leads
Best For:
- Recent website visitors
- Cart abandoners
- Form starters who didn't submit
- Short-term conversion push
Remarketing
Focus: Leads moved to "Contact" stage
Goal: Reactivate cold leads over time
Best For:
- Past customers
- Email subscribers
- Dormant CRM contacts
- Long-term brand building
What's Included
Full-Service Remarketing Management
Everything you need to re-engage your audience and drive conversions
Strategy & Setup
- Audience segmentation
- Pixel installation & tracking
- CRM list uploads
- Platform configuration
Creative & Messaging
- Custom ad copywriting
- Professional ad design
- A/B testing variants
- Messaging per segment
Management & Reporting
- Campaign monitoring
- Bid optimization
- Weekly performance reports
- ROI tracking
Remarketing Pricing
Transparent pricing based on campaign complexity
Basic
Single platform remarketing
- Facebook OR Google
- 1 audience segment
- Monthly reporting
Professional
Multi-platform remarketing
- Facebook AND Google
- 3 audience segments
- Weekly reporting
Enterprise
Full remarketing suite
- All platforms
- Unlimited segments
- 52-week nurture campaign
Note on Ad Spend:
Remarketing management fees are separate from your ad spend budget. We recommend allocating 20-30% of your total advertising budget to remarketing campaigns for optimal results.
Ready to Re-Engage
Your Audience?
Stop losing leads to competitors. Keep your brand top-of-mind with strategic remarketing.